Book a Call
CEO Authority OS for
Anoosh Roozrock, Aloware
Prepared by Mandy McEwen, Luminetics
Done-for-You
90-Day Foundation + Month-to-Month
Executive Overview
The Credibility Is There. The System Is Not.
Anoosh Roozrock has built a VoIP and contact center software company that sells itself. What is missing is a structured system that puts Anoosh at the center of that conversation.
The conferences are booked. The credibility exists. The authority growth system does not. Luminetics will build and execute that growth system. Two options. One goal: making Anoosh a highly-trusted recognized voice in VoIP, CCaaS, and sales enablement.
The Gap
Conferences are booked, expertise is deep, but there is no repeatable content or network-growth engine turning that authority into visible market presence.
The Goal
Make Anoosh a recognized voice in VoIP, CCaaS, and sales enablement. Using LinkedIn, conferences, and the communities that matter most.
The Solution
Luminetics builds the full system: profile, content strategy, network growth, and ongoing execution. Anoosh shows up. We handle the rest.
Strategic Objective
Building Category Authority in a Market Built for Aloware
The goal is to position Anoosh as a recognized authority in VoIP and CCaaS while building a repeatable content and network-growth system that compounds over time. Aloware serves a market that already knows it needs a solution. Anoosh becomes the name they associate with the best one. LinkedIn serves as the primary authority hub, with Instagram and Facebook extending reach and reinforcing the personal brand.
Industry Thought Leadership
Consistent presence across conferences, panels, and digital channels, converting speaking slots into lasting authority signals.
Customer & Partner Visibility
Deepening relationships with existing Aloware customers, partners, and high-value prospects through strategic content and outreach.
Community Presence
Growing influence inside the CCaaS, sales enablement, and coaching communities where Aloware's next customers already gather.
Category Ownership
Long-term positioning as the definitive voice in the market, turning product strength into executive authority.
Current State Assessment
The Authority Exists. The System Does Not.
Current Challenges
No formal content or posting strategy on LinkedIn or other platforms
Profile not optimized to reflect current authority and positioning
Outdated content on LinkedIn that may undercut credibility
No structured network-building system with customers or conference contacts
Company page and personal page not working together strategically
Social presence does not yet reflect the scale and reach of Aloware
Opportunities to Capture Now
Anoosh is already speaking at multiple conferences in 2026. That content and credibility needs to live online.
9,400+ LinkedIn followers with zero formal content strategy. The audience is there. The system is not.
Existing customer base includes household names in the sales coaching space. They should be in his network.
Conference attendee lists are warm, targeted, and ready to connect.
Aloware is a need-to-have product. The content strategy reinforces authority, not demand generation.
Strong mutual connections in CCaaS and sales coaching communities ready to engage.
What We Deliver
Profile Overhaul & Thought Leadership Content

1. Full Profile Overhaul & Cleanup
Before anything goes out, the foundation gets built right. Every element of Anoosh's LinkedIn presence is audited, rewritten, and aligned to reflect where he actually stands in the market today.
Complete LinkedIn profile audit and rewrite: About, Featured, Services, headline, and banner
Removal or cleanup of outdated and off-brand content
Positioning aligned to VoIP authority, CCaaS leadership, and conference speaker credibility
Aloware company page content direction and optimization
Instagram and Facebook cleanup and profile alignment (Option 2 only)
2. Thought Leadership Content Strategy
A content strategy built around how Anoosh actually thinks and what his market actually cares about.
Content pillars defined: VoIP, CCaaS, sales enablement, leadership, and Aloware positioning
Monthly content calendar planned and executed by Luminetics
Mix of written posts, industry commentary, conference coverage, and behind-the-scenes content
All content submitted to Anoosh or Melody for approval before publishing
Content calendar planned 14+ days ahead
Recommended posts to boost withLinkedIn ads

Network Growth & Ongoing Strategy
3. Strategic Network Growth
Up to 200 manual LinkedIn connection requests per month, sent by the Luminetics team.
Existing Customers
Aloware customers not yet connected on LinkedIn, plus new customers added in the last 60–90 days
Conference Peers
Attendees at events where Anoosh is speaking or attending — high-value warm connections
Industry Leaders
Strategic peers and community leaders in CCaaS, sales enablement, and adjacent spaces
4. Bi-Weekly Strategy Calls
Luminetics meets with Anoosh and Melody every two weeks throughout the engagement to keep content sharp, strategy current, and momentum strong.
  • Kickoff call to align on content pillars, customer lists, and conference calendar
  • Bi-weekly check-ins to review performance, align on upcoming content, and adjust strategy
  • 30-day review: profile overhaul approval and early performance signals
  • 90-day review: full performance assessment and month-to-month roadmap

Every connection request and post is designed to reach the right people.
In the first 30 days, one of our clients saw:
300+
Targeted Connections
41,000+
Content Impressions
24,000
Professionals Reached
10+
Referral Partners Engaged
Publishing Cadence
Consistent Output. Approved by You.
Every piece of content is reviewed and approved by Anoosh or Melody before it goes live. The cadence below reflects what Luminetics delivers each month across both options.
Engagement Model
90-Day Foundation. Then Month-to-Month.
A structured three-month launch builds the foundation, establishes momentum, and delivers measurable results. Then we move into a flexible month-to-month engagement to continue the growth and momentum.
1
Month 1 — Setup
Kickoff and full onboarding. Social media audit. LinkedIn profile overhaul. Old content cleanup. Structured content interview with Anoosh. Content pillars defined. First content calendar built and approved. Aloware company page direction set. 30-day check-in call.
2
Month 2 — Execution Begins
Content publishing launches (up to 16 LinkedIn posts/month). All content approved before publishing. LinkedIn connection requests begin (up to 200/month). Bi-weekly strategy calls continue. Performance tracking initiated.
3
Month 3 — Full Momentum
Full posting and outreach cadence in place. Conference content and attendee outreach coordinated. Bi-weekly calls continue. 90-day performance review and strategy session. Roadmap presented for month-to-month continuation.
4
Month 4+ — Month-to-Month
Same scope continues on a rolling monthly basis. Cancel anytime. Bi-weekly calls continue. Strategy evolves with conferences, announcements, and goals.
Investment
Choose Your Authority Investment

Option 1
LinkedIn Focus
Deep LinkedIn authority. All attention on the primary channel where B2B decisions get made and executive reputations are built.
Setup Fee: $5,000 (one-time)
Monthly Retainer: $4,000/month
  • Full LinkedIn profile overhaul and old content cleanup
  • Structured content interview and voice capture system
  • Up to 16 thought leadership posts per month
  • All content approved before publishing
  • Aloware company page content direction
  • Up to 200 manual LinkedIn connection requests per month
  • Bi-weekly strategy calls throughout engagement
  • Monthly performance reporting

Option 2 — Recommended
Full Social Presence
LinkedIn plus Instagram and Facebook. One brand, everywhere Anoosh's audience lives. Maximum reach. Unified voice across every channel.
Setup Fee: $6,500 (one-time)
Monthly Retainer: $5,500/month
  • Everything in Option 1
  • Instagram managed: personal meets professional positioning
  • Facebook cleanup and ongoing management
  • Cross-platform content repurposing: one story told across all channels
  • Unified brand voice and visual identity across all platforms
  • Monthly performance reporting across all platforms
The Luminetics Happiness Guarantee
We guarantee you will be happy with our partnership. If between day 60 and day 75 of the engagement you feel our work was not worth your time, Luminetics will refund your first month retainer in full. You retain all delivered assets: strategy, content, and profile work.

Refund applies to the first month retainer only. Setup fee is non-refundable. All delivered materials remain the Client's property upon refund.
To qualify, Client must have completed onboarding in full, including providing all required access, logins, brand assets, and outreach lists within 14 days of kickoff; reviewed and approved all deliverables including profile overhaul, content calendar, and content drafts within Luminetics-specified timeframes; attended or rescheduled in advance all scheduled bi-weekly strategy calls; submitted all concerns in writing to Luminetics no later than day 55, allowing a minimum of one full revision cycle prior to invoking the guarantee; and submitted the refund request in writing between day 60 and day 75 of the engagement, as requests outside this window are not eligible.
What Our Clients Say
We partnered with Mandy and team to help take my brand to the next level. I wanted an omnipresence and they delivered tenfold. We immediately saw an increase in LinkedIn activity and incredible growth across all social platforms. Mandy’s team is efficient, innovative, responsive, and amazing to work with.
Bryan Bergjans, SVP Military Lending
Invest in yourself and grow your network and do it the right way. Do it with Mandy and her team. I got the white glove service from day one, and it was clear from the first interview to the impressions on my views. Mandy and her team got Executive Influence down to the science. Pay Luminetics. It’s an investment.
Jacob Molz, Entrepreneur
Mandy played a pivotal role in maximizing the impact of my content, offering personalized support every step of the way. The quality of both video and written content delivered exceeded my expectations. This not only saved me a significant amount of time but also led to a noticeable increase in my followers.
Will Synott, VP of Sales
Read more testimonials from clients here.
More visibility. More engagement. Within 30 days.
Screenshots from client's LinkedIn account. 2026.
Trusted by Founders & Teams
Over a Decade of LinkedIn Expertise — Deployed for You
We've spent 16 years in the content marketing game and 10+ years studying what actually works on LinkedIn: the hooks that stop the scroll, the narratives that build trust, and the consistency that compounds into real pipeline. That knowledge powers every single piece of content we (or our tools) produce for you.
Our work has been featured in:
16
Years of Digital Marketing Services
1000s
Founders & Executives Served
4x
Average Engagement Uplift

We've worked with some of the world's leading brands like:
What Happens When You Invest In The Right Growth Partner
Actual screenshots from Mandy's profile


Actual screenshots from Lindsay's profile

Next Steps
Ready to Build the System?
Upon selection of an option, Luminetics begins immediately. Profile overhaul and content strategy are completed within the first 30 days. Connection outreach and posting launch in parallel. Ready to get started?
1
Select Option 1 or Option 2
Choose the engagement scope that fits Anoosh's goals and timeline.
2
Kickoff Call
Align with Mandy McEwen and Melody on content pillars, customer lists, and the conference calendar.
3
Content Interview
Structured interview with Anoosh completed within the first two weeks.
4
Profile Overhaul
LinkedIn profile rebuilt, reviewed, and approved within the first 30 days.
5
Launch
First content calendar delivered, approved, and scheduled. Posting and outreach live by day 30.
© Copyright 2025 · Mod Girl Marketing, LLC · All Rights Reserved · 1-800-388-7732