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CEO Authority OS for
Anoosh Roozrock, Aloware

Prepared by Mandy McEwen, Luminetics

Done-for-You90-Day Foundation + Month-to-Month
Executive Overview
The Credibility Is There. The System Is Not.

Anoosh Roozrock has built a VoIP and contact center software company that sells itself. The conferences are booked. The credibility exists. What's missing is a system that puts him at the center of the conversation. Luminetics builds and executes that system across two options. One goal: making Anoosh a recognized voice in VoIP, CCaaS, and sales enablement.

The Gap

Conferences are booked, expertise is deep, but there is no repeatable content or network-growth engine turning that authority into visible market presence.

The Goal

Make Anoosh a recognized voice in VoIP, CCaaS, and sales enablement. Using LinkedIn, conferences, and the communities that matter most.

The Solution

Luminetics builds the full system: profile, content strategy, network growth, and ongoing execution. Anoosh shows up. We handle the rest.

Current State Assessment
What's Working. What's Missing
Current Challenges

No formal content or posting strategy on LinkedIn or other platforms.

Profile not optimized to reflect current authority and positioning.

Outdated content on LinkedIn that may undercut credibility.

No structured network-building system with customers or conference contacts.

Company page and personal page not working together strategically.

Social presence does not yet reflect the scale and reach of Aloware.

Opportunities to Capture Now

Anoosh is already speaking at multiple conferences in 2026. That content and credibility needs to live online.

9,400+ LinkedIn followers with zero formal content strategy. The audience is there. The system is not.

Existing customer base includes household names in the sales coaching space. They should be in his network.

Conference attendee lists are warm, targeted, and ready to connect.

Aloware is a need-to-have product. The content strategy reinforces authority, not demand generation.

Strong mutual connections in CCaaS and sales coaching communities ready to engage.

What We Deliver
Profile Overhaul & Thought Leadership Content

Complete LinkedIn profile audit and rewrite: About, Featured, Services, headline, and banner

Removal or cleanup of outdated and off-brand content

Positioning aligned to VoIP authority, CCaaS leadership, and conference speaker credibility

Aloware company page content direction and optimization

Instagram and Facebook cleanup and profile alignment (Option 2 only)

2. Thought Leadership Content Strategy

A content strategy built around how Anoosh actually thinks and what his market actually cares about.

Content pillars defined: VoIP, CCaaS, sales enablement, leadership, and Aloware positioning

Monthly content calendar planned and executed by Luminetics

Mix of written posts, industry commentary, conference coverage, and behind-the-scenes content

All content submitted to Anoosh or Melody for approval before publishing

Content calendar planned 14+ days ahead

Recommended posts to boost withLinkedIn ads


Network Growth & Ongoing Strategy
3. Strategic Network Growth

Up to 200 manual LinkedIn connection requests per month, sent by the Luminetics team leveraging Sales Navigator.

Existing Customers

Aloware customers not yet connected on LinkedIn, plus new customers added in the last 60–90 days

Conference Peers

Attendees at events where Anoosh is speaking or attending — high-value warm connections

Industry Leaders

Strategic peers and community leaders in CCaaS, sales enablement, and adjacent spaces

4. Bi-Weekly Strategy Calls

Luminetics meets with Anoosh and Melody every two weeks throughout the engagement to keep content sharp, strategy current, and momentum strong.

  • Kickoff call to align on content pillars, customer lists, and conference calendar
  • Bi-weekly check-ins to review performance, align on upcoming content, and adjust strategy
  • 30-day review: profile overhaul approval and early performance signals
  • 90-day review: full performance assessment and month-to-month roadmap
In the first 30 days, one of our clients saw:
300+

Targeted Connections

41,000+

Content Impressions

24,000

Professionals Reached

10+

Referral Partners Engaged

Publishing Cadence
Consistent Output. Approved by You.

Every piece of content is reviewed and approved by Anoosh or Melody before it goes live. The cadence below reflects what Luminetics delivers each month across both options.

Engagement Model
90-Day Foundation. Then Month-to-Month.

A structured three-month launch builds the foundation, establishes momentum, and delivers measurable results. Then we move into a flexible month-to-month engagement to continue the growth and momentum.

1
Month 1 — Setup

Kickoff and full onboarding. Social media audit. LinkedIn profile overhaul. Old content cleanup. Structured content interview with Anoosh. Content pillars defined. First content calendar built and approved. Aloware company page direction set. 30-day check-in call.

2
Month 2 — Execution Begins

Content publishing launches (up to 16 LinkedIn posts/month). All content approved before publishing. LinkedIn connection requests begin (up to 200/month). Bi-weekly strategy calls continue. Performance tracking initiated.

3
Month 3 — Full Momentum

Full posting and outreach cadence in place. Conference content and attendee outreach coordinated. Bi-weekly calls continue. 90-day performance review and strategy session. Roadmap presented for month-to-month continuation.

4
Month 4+ — Month-to-Month

Same scope continues on a rolling monthly basis. Cancel anytime. Bi-weekly calls continue. Strategy evolves with conferences, announcements, and goals.

Investment
Choose Your Authority Investment
  • Full LinkedIn profile overhaul and old content cleanup
  • Structured content interview and voice capture system
  • Up to 16 thought leadership posts per month
  • All content approved before publishing
  • Aloware company page content direction
  • Up to 200 manual LinkedIn connection requests per month
  • Bi-weekly strategy calls throughout engagement
  • Monthly performance reporting
  • Everything in Option 1
  • Posting and management of 2 additional social channels
  • Examples: Instagram, Facebook, TikTok, YouTube, X
  • Cross-platform content repurposing: one story told across all channels using specific formatting for each channel
  • Unified brand voice and visual identity across all platforms
  • Monthly performance reporting across all platforms
  • Recommended follower growth strategies for each channel
  • Emphasis on video content across multiple channels
The Luminetics Happiness Guarantee

We guarantee you will be happy with our partnership. If between day 60 and day 75 of the engagement you feel our work was not worth your time, Luminetics will refund your first month retainer in full. You retain all delivered assets: strategy, content, and profile work.

To qualify, Client must have completed onboarding in full, including providing all required access, logins, brand assets, and outreach lists within 14 days of kickoff; reviewed and approved all deliverables including profile overhaul, content calendar, and content drafts within Luminetics-specified timeframes; attended or rescheduled in advance all scheduled bi-weekly strategy calls; submitted all concerns in writing to Luminetics no later than day 55, allowing a minimum of one full revision cycle prior to invoking the guarantee; and submitted the refund request in writing between day 60 and day 75 of the engagement, as requests outside this window are not eligible.

What Our Clients Say

We partnered with Mandy and team to help take my brand to the next level. I wanted an omnipresence and they delivered tenfold. We immediately saw an increase in LinkedIn activity and incredible growth across all social platforms. Mandy’s team is efficient, innovative, responsive, and amazing to work with.

Bryan Bergjans, SVP Military Lending

Invest in yourself and grow your network and do it the right way. Do it with Mandy and her team. I got the white glove service from day one, and it was clear from the first interview to the impressions on my views. Mandy and her team got Executive Influence down to the science. Pay Luminetics. It’s an investment.

Jacob Molz, Entrepreneur

Mandy played a pivotal role in maximizing the impact of my content, offering personalized support every step of the way. The quality of both video and written content delivered exceeded my expectations. This not only saved me a significant amount of time but also led to a noticeable increase in my followers.

Will Synott, VP of Sales

Read more testimonials from clients here.

More visibility. More engagement. Within 30 days.

Post impressions

Screenshots from client's LinkedIn account. 2026.

Post engagement (reactions + comments)


Trusted by Founders & Teams
Over a Decade of LinkedIn Expertise — Deployed for You

We've spent 16 years in the content marketing game and 10+ years studying what actually works on LinkedIn: the hooks that stop the scroll, the narratives that build trust, and the consistency that compounds into real pipeline. That knowledge powers every single piece of content we (or our tools) produce for you.

Our work has been featured in:

16
Years of Digital Marketing Services
1000s
Founders & Executives Served
4x
Average Engagement Uplift


We've worked with some of the world's leading brands like:

Next Steps
Ready to Build the System?

Upon selection of an option, Luminetics begins immediately. Profile overhaul and content strategy are completed within the first 30 days. Connection outreach and posting launch in parallel. Ready to get started?

1
Select Option 1 or Option 2

Choose the engagement scope that fits Anoosh's goals and timeline.

2
Kickoff Call

Align with Mandy McEwen and Melody on content pillars, customer lists, and the conference calendar.

3
Content Interview

Structured interview with Anoosh completed within the first two weeks.

4
Profile Overhaul

LinkedIn profile rebuilt, reviewed, and approved within the first 30 days.

5
Launch

First content calendar delivered, approved, and scheduled. Posting and outreach live by day 30.

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